I continue to be surprised by how my fundraising total just keeps going up.
My philosophy for fundraising when I started out was that I basically had to be shameless in asking everyone I know for donations, and be consistent in posting updates on Facebook and Instagram to remind people about the event. And I've been doing that. In fact, at times it feels like I don't post about anything but the Walk on Facebook and I've got to tone it down!
So the fact that my strategy is working, and people are giving shouldn't be surprising, but I'm still taken aback at times when I get the email alert about another gift, especially when they come from old friends who my only current connection with is social media.
And then I remember, how much this isn't about me.
Sure, some people are giving just because they want to be supportive of me personally and the effort I'm putting in to the walk. But breast cancer is so pervasive and impacts so many lives that I know most of the donations have nothing to do with me at all.
Those giving want to support the work of the Avon Breast Cancer Crusade to improve breast cancer outcomes and reduce disparities in survival rates at the community and national level. They want to provide support for the individuals and their families going through treatment and fund research to prevent others from facing the same. They want to give in memory and honor of their loved ones who have faced this terrible disease as well.
Last year when I completed the Avon Walk I had the names of 12 women in my life who battled breast cancer on the sign I wore during the walk. Since that time I have two more names to add to my sign.
Right now I'm 2/3 of the way to raising the required $1800, but I'm only just over 1/3 of the way to meeting last year's total of $3400 raised.
I hope if you are able you'll consider donating. This issue is really important to me, and I know to many of you as well and the more money I can raise, the more people can be helped.
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